This means that if you see a tacky looking slide show and they claim to be “video experts” who will teach you how to create video for a price, move along. Also Search engine optimization is not the same as producing good content be it text, audio, photos or video.
The flim flam is excessively high so be very picky about these type of content providers. What I am trying to say is the true goal is the same for all types of web video; to communicate a message.
You first need to understand what you want the video to do for you. Yes, I know for a fraction of you the goal is to make money.
I have to tell you most successful money generating people I have met, and I do know some Benjamin packing people, have in common is that they have a product or service that they believe in AND that there is a clear benefit to the consumer.
The benefit has a value of X . Honestly the focus has to be on what can you do for your potential customer before she or he commits to buying your service or product.
What Has This Got to do with Web Video for Business?
This is your opportunity to by pass your local TV and radio stations who will not sell you time to promote your product and service.
This is your time to help your customers understand what your product can do for them and explain it on your terms. Your occasional or ongoing series of videos can help make that decision.
Cori Chavez's goal is to help small business people using video with the equipment that they have. Her focus may be to be known as an expert. I don't know. But the videos on her blog do not talk about her knowledge. They demonstrate help and assistance to the viewers and potential customers.
Videos can help in product support or demonstrating how to use, wear or incorporate a product into a consumer's lifestyle. At BlogHer I received a DVD from a woman who is promoting Pilates for desk jockeys. When my box of stuff arrives I'll put in the name of the video.
Now I'm do not have an exercise blog, and I am not the first person you think of when it comes to physical fitness. But if someone asks me about desk based back and abs exercises I now have a resource for them to check out. I do know folks with back and fitness problems.
I can refer them to the website that if they have good sense, demonstrate one or two exercises that would cause a person to buy the DVD. This is Social Media 101.
Are you catching my drift? The business videos you create have to support the needs of your potential clients and customers. Not how great the product is or could be for them.
Oh, yeah, one more thing. Do not lie of deceive people. It is wrong. People will talk. And not everybody gets to go to the Country Club prison.
Equipment:
- Upper Level Digital Camcorder
- Prosumer Camcorder
- External good quality microphones, tripods, lighting.
- Hiring professional assistance to start.
Cisco Systems Business Video Portal
David C. Skul - video on YouTube on 5 Tips for Effective Web 2.0 Marketing. I then backtracked to his website to find out about his services and other resources that I will post below.
Gerry Oginski at The Lawyer's Video Studio is promoting the use of video for lawyers.
IRS video explaining the benefits of Retirement plans with captioning.
Megs Concession Supply has videos that demonstrate concession food machines and products.
Poor Specimen.TV caters to surfing enthusiasts and those that remember back in the day of the surf film. You purchase and view videos online.
WellcomeMat.com is a portal for real estate videos and real estate video services.
As you can see the video quality is all over the place. Yes thousands of folks are trying web video for business but only a few are doing it correctly. There will always be room for quality. Content rules but quality for business video is equally important. Like the Instructional tutorials you gotta have a plan. These following people can help.
Creating Business Video Resources
Bill Myers Online – working on independent distribution before the Internet and has adapted to the changes. Review the sample articles and videos for free.
Cori Chavez at New Video Monday is targeting small business owners who want to use video. A new effort but she does have good video content.
David Skul's RelativityCorp.com page on business and marketing web videos. Both articles and video content.
Web Video University's blog where you can sample videos and the quality of the instructor, Dave Kaminski work.
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