I flip it over and there is a sticker on it saying it is a product of England. I take it home and make my way to the UK version of Nestle's web site.
I read about Yorkie. The original concept was to market this as a man's chocolate bar, due to its size and volume. The tag line in the ad was "men don't have much to claim for themselves anymore" and the candy is "too big for a woman to handle."
Puleeze - I ate the original Chunky as a kid. That, my friend, was a hunk of chocolate. I can't speak for the modern version but back in the day there were actual raisins and peanuts surrounded by chocolate worthy of clamping down on full force. With real sugar too! I take off the U.S. nutrition label.
Oh my. Now I'm a bird. I hear the murmurs drifting in from talk radio; something like “Damn it is just a joke, can't you women lighten up?”
To be fair, the company has altered the advertising - or that what is implied on the web page. It is now being marketed as a way to satisfy hunger. Man size hunger, I'm figuring. A hunger that does not involve women. Not that is different from the usual marketing towards men folk.
What I want to know is what don't men have left to claim for themselves any more? The remote? I got my own, I don't need yours. Sports? Have at it fellas, I'm truly not interested unless there is a good story. I don't have cable and even if I did I will not be watching ESPN and dang sure not Fox Sports Network.
Hummers? either the automobile or the other kind? Which last I heard (unless you are in the 10% club) you still need a woman. Or some kind of suction device.
I put this out to the group mind because surely Nestle UK is not implying that equal access to employment, education, recreation and participation in society is something that was taken away from men. I could be wrong but let's keep an open mind.
Market Research.com - If you are interested in male specific branding (ouch!) for $295 you can buy a 14 page report on how the brand was revamped, tongue in check advertising (probably how far can you go without ticking the birds off) and gender branding in food and drinks.
Yorkie's Nestle's Web page: